Quoting Erika Hall

A bad survey won’t tell you it’s bad. It’s actually really hard to find out that a bad survey is bad — or to tell whether you have written a good or bad set of questions. Bad code will have bugs. A bad interface design will fail a usability test. It’s possible to tell whether you are having a bad user interview right away. Feedback from a bad survey can only come in the form of a second source of …

bugs code design good questions set survey surveys test usability userexperience will