March 12, 2024, 4:40 a.m. | Andrew upton

DEV Community dev.to

In the world of online advertising, real-time bidding (RTB) is like the heartbeat that keeps the industry alive and thriving. RTB enables advertisers to bid for ad space in real-time auctions, ensuring that their ads reach the right audience at the right time.


But what makes RTB even more powerful? Artificial Intelligence (AI)!


AI has revolutionized RTB, making it smarter, more efficient, and incredibly effective. In this guide, we'll dive into the world of real-time bidding with AI, exploring what …

ads advertisers advertising ai artificial artificial intelligence audience bidding developer guide industry intelligence online advertising real-time space world

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