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Reddit acquires AI-powered analysis company Spiketrap to improve its ads
Sept. 1, 2022, 3 p.m. | Kyt Dotson
AI – SiliconANGLE siliconangle.com
Reddit Inc. announced today that it acquired Spiketrap, a company that uses artificial intelligence to contextualize audience understanding, to improve the social media platform’s advertising relevance and performance. Spiketrap uses AI to deliver insights into audience metrics using contextual analysis of conversations happening and Reddit will use its tools to better target advertisements using ad […]
The post Reddit acquires AI-powered analysis company Spiketrap to improve its ads appeared first on SiliconANGLE.
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