relevance of physics inspired models in 2024?

physics based machine learning models like Ising model, Boltzmann machine, Hopfield network seems to be popular in the latter part of the 2010s but is there much interest in these ideas in the era of gen ai models like GPT and Sora? If these ideas have fallen out of favor, why?

ai models boltzmann deeplearning gen gen ai gpt ideas machine machine learning machine learning models network part physics popular sora