May 22, 2024, 11:30 p.m. | Satviki Sanjay

Bloomberg Technology bloomberg.com

Reliance Industries Ltd.’s new venture, Tira, is leaning on artificial intelligence tools that can suggest perfumes or cosmetics to woo customers and score over rivals in the burgeoning Indian beauty sector.

ai tools artificial artificial intelligence artificial intelligence tools beauty customers indian industries intelligence market nse:reliance reliance reliance industries sector tools venture

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