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Reliance’s New Venture Tira Bets on AI Tools to Push Into Sizzling Indian Beauty Market

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May 22, 2024, 11:30 p.m. | Satviki Sanjay

Bloomberg Technology bloomberg.com

Reliance Industries Ltd.’s new venture, Tira, is leaning on artificial intelligence tools that can suggest perfumes or cosmetics to woo customers and score over rivals in the burgeoning Indian beauty sector.

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