RFM Segments In BigQuery With Google Cloud Functions: Complete Python Application

In this video, I'm going to deploy a production-ready customer segmentation application that allows Shopify merchants to push RFM segments to Google BigQuery for analysis and marketing activation.

We are going to extract data from a store using the Shopify API and then segment customers based on purchase behavior. Those segments are then going to be fed to BigQuery to enable insight generation and later activation on Paid media channels.

How to extract data from Shopify with Python:

https://youtu.be/0jCpYG51oqE

How …

analysis api application behavior bigquery cloud customer customers data extract google google cloud insight marketing media production purchase python segmentation shopify video