Rick Rubin and the Human Touch: Can AI Replace Human Instinct?

One year ago, OpenAI unleashed a seismic shock wave with the release of ChatGPT, and content creators have been experiencing collective angst ever since. In a world where generative AI can effortlessly create visual and creative content, what happens to humans? I think the acclaimed music producer Rick Rubin offers us a clue when he discusses the value of human instinct.

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