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Salesforce built a data lake to transform how customer data moves on the platform
Sept. 20, 2022, noon | Ron Miller
TechCrunch techcrunch.com
The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than real, but Salesforce is announcing Genie, a real time data integration platform, today at the Dreamforce customer conference that aims to make that dream […]
Salesforce built a data lake to transform how customer data moves on the platform by Ron Miller originally published on TechCrunch
crm customer data customer experience data data lake data lakes enterprise lake platform salesforce
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