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Sample Ratio Mismatch: So many questions. How to answer them?
April 20, 2022, 6:43 p.m. | Iqbal Ali
Towards Data Science - Medium towardsdatascience.com
Nothing deflates an A/B testing program quicker than data validation issues — and SRM is one of the most damaging. But how accurate is testing for SRM anyway?
Image by the authorSuppose you have an A/B test where you expected a 50/50 split of users in each test group. Instead, the Control and Variation groups are off by around 7%. You have a total of 8,000 users assigned to the experiment.
Should we stop the test? I mean, how …
a/b testing analytics conversion-optimization data science experimentation
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