Selling data analytics to higher-ups?

Web: https://www.reddit.com/r/datascience/comments/seyxnl/selling_data_analytics_to_higherups/

I recently finished an MBA with an emphasis in data analytics, and while I'm not a math genius by any stretch, I'd like to apply what I learned to my job in comms/marketing. Unfortunately, every supervisor I discuss this with has very little interest, which I find strange considering how much analytics is used in marketing and comms.

Is there a way to sell this that I'm missing? I'd like to use, for example, historical social media data to determine …

analytics data data analytics datascience selling ups