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Sentiment Analysis
Jan. 20, 2022, 9:06 p.m. | Brian Roepke
Towards Data Science - Medium towardsdatascience.com
Social Media Sentiment Analysis
Understand how your customers feel about your products and services
Photo by Belinda Fewings on UnsplashWhat is Sentiment Analysis?
Sentiment analysis helps understand the tone of text data, positive, negative, or neutral. Capturing sentiment can help organizations better understand the Voice of Customer (VOC) and even direct product development to improve functionality. Frequently, sentiment analysis is lexicon and rule-based, meaning it performs a lookup on words tagged by humans as positive, negative, or neutral. There …
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