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Shein Hires TikTok’s Top U.S. Logistics Exec
The Information www.theinformation.com
Shein has hired TikTok owner ByteDance’s top U.S. logistics executive, Wei “Andy” Huang, to lead its fulfillment and logistics operations. The hiring is a big win for the China-founded fast-fashion giant as it tries to edge out TikTok in the online shopping arena.
The hiring is also a sign of Shein’s ambitions to compete directly with U.S. e-commerce giants like Amazon by beefing up distribution operations in the U.S. and selling more outside brands on its site.
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