Shiseido Americas selects Amperity to transform its first-party data strategy

Amperity, the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.  As consumer shopping preferences and behaviors evolve, Shiseido Americas needed a comprehensive solution... Read more »

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