Shopify’s ‘Magic’ AI image editor can make any product pics look professional

The Shopify Magic suite of generative AI tools that launched in April last year is adding a media editor that brings generative image fill to its platform and conversational search powered by AI. Merchants can prompt the image editor to change photo backgrounds without Photoshop experience to match whatever theme they have in mind.

Shopify’s AI editor can also suggest backgrounds and styles that match existing product images in the merchant’s library once …

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