Snapchat is already testing sponsored links in its My AI chatbot

Snap has already begun experimenting with sponsored links in its My AI chatbot. During the NewFronts advertising event on Tuesday, the company announced that the bot will start surfacing paid links that are relevant to a conversation.

For example, Snap says if you’re using My AI to figure out what to have for dinner, the bot might suggest a sponsored link that leads to a local restaurant or delivery app after providing an initial response. It might even …

advertising ai chatbot bot chatbot conversation event example image newfronts snap snapchat sponsored testing