Snapchat is bringing ads to Spotlight and ‘My AI’

Snap is bringing ads to two if its most buzzy features: its TikTok clone, Spotlight, and its OpenAI-powered chatbot “My AI.” The company announced the new ad formats during its presentation at the NewFronts advertising event.

Snap began testing ads in Spotlight last year, but will now begin to roll them out globally. The addition could be a significant boost to Snap’s advertising business, which has taken a hit in recent months. Spotlight, which rewards creators for popular short-form videos, …

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