Snowplow clears the way for understanding the customer journey using robust streaming tools | allainews.com

July 6, 2023, 9 p.m. | Mark Albertson

Big Data – SiliconANGLE siliconangle.com

In the marketing industry, being able to collect first-party data, information gathered directly from a company’s own customers, has significant value. To help businesses capitalize on this rich inventory of customer insight, Snowplow Analytics Ltd. captures detailed customer journeys and equips businesses with first-party data insight into behaviors and product preferences. The open-source Snowplow RDB […]

The post Snowplow clears the way for understanding the customer journey using robust streaming tools appeared first on SiliconANGLE.

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