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Some publishers estimate that Google's Search Generative Experience could cut referral traffic by 20% to 40% if the final version resembles recent iterations (Wall Street Journal)
Dec. 15, 2023, 5:15 a.m. |
Techmeme www.techmeme.com
Wall Street Journal:
Some publishers estimate that Google's Search Generative Experience could cut referral traffic by 20% to 40% if the final version resembles recent iterations — Tech giant's AI-powered search product is being tested on roughly 10 million users; publishers rely on Google for traffic and see a gathering storm
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