Sources: Google's Search Generative Experience could cut organic search traffic to publishers by 20% to 60%; Google says it is premature to estimate the impact (Trishla Ostwal/Adweek)

Trishla Ostwal / Adweek:

Sources: Google's Search Generative Experience could cut organic search traffic to publishers by 20% to 60%; Google says it is premature to estimate the impact  —  Search Generative Experience could upend over 60% of publishers' total organic traffic  —  Google launched its artificial …

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