Spark New Zealand taps Snowflake for a coherent, data-driven marketing message | allainews.com

July 7, 2023, 7:06 p.m. | Victor Dabrinze

Big Data – SiliconANGLE siliconangle.com

Companies approach data transformation from different starting points. For Spark New Zealand Trading Ltd., marketing was the area of concern. It’s since leaned on Snowflake Inc.’s unified data platform to drive conversions up by 17% and beat down marketing costs by 16%, according to Kallol Dutta (pictured, right), group data and automation leader at Spark New […]

The post Spark New Zealand taps Snowflake for a coherent, data-driven marketing message appeared first on SiliconANGLE.

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