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‘Squid Game’ Star Sparks 69% Jump in Korean AI Advertising Stock

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Dec. 11, 2023, 4:26 a.m. | Youkyung Lee

Bloomberg Technology bloomberg.com

Shares of a South Korean firm that uses artificial intelligence to produce advertising jumped 69% in two sessions after it said Squid Game star Lee Jung-jae would become its biggest shareholder.

advertising ai advertising artificial artificial intelligence become game intelligence lee shares star stock

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