Feb. 10, 2022, 8:04 a.m. | Ivy Liu

Towards Data Science - Medium towardsdatascience.com

Supercharge Your Monetization — A Practical Way to Lead Scoring

As B2B companies shift to product-led growth, getting inbound leads becomes key to driving revenue. But companies now have a new challenge.

As B2B companies shift to product-led growth, getting inbound leads becomes key to driving revenue. Many companies write blogs, host events, and provide free trials to generate demands. While these activities increase traffic, companies now have a new challenge to differentiate potential customers from the crowd. Since serving …

data science lead-scoring saas scoring

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