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Targeted and Troublesome: Tracking and Advertising on Children's Websites. (arXiv:2308.04887v1 [cs.CY])
cs.LG updates on arXiv.org arxiv.org
On the modern web, trackers and advertisers frequently construct and monetize
users' detailed behavioral profiles without consent. Despite various studies on
web tracking mechanisms and advertisements, there has been no rigorous study
focusing on websites targeted at children. To address this gap, we present a
measurement of tracking and (targeted) advertising on websites directed at
children. Motivated by lacking a comprehensive list of child-directed (i.e.,
targeted at children) websites, we first build a multilingual classifier based
on web page titles …
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