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The Apple Car crash
March 1, 2024, 3:06 p.m. | David Pierce
The Verge - All Posts www.theverge.com
Image: Alex Parkin / The Verge
It appears we’re never going to get a ride in the Apple Car. After a decade of work, seemingly countless strategies, and a reported $10 billion invested, Apple appears to be out of the automotive business. Back in 2014, at the top of the self-driving hype cycle and when electric cars seemed poised to take over in no time, it seemed so simple. But it rarely works out the way you’d think. …
alex apple apple car automotive billion business car driving electric hype hype cycle image self-driving strategies work
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