The big idea: should we be using data to make life’s big decisions?

Faced with tough choices, people usually fall back on gut instinct or seek the advice of friends. Now, there’s an alternative

Whom should you marry? Where should you live? How should you spend your time? For centuries, people have relied on their gut instincts to figure out the answers to these life-changing questions. Now, though, there is a better way. We are living through a data explosion, as vast amounts of information about all aspects of human behaviour have become …

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