The Do’s and Don’ts of Data Monetization

In this contributed article, Dan Lynn, Senior Vice President of Product at Crux, believes as others have pointed out, data may be the new oil in the sense that it’s a valuable commodity that has fueled economic growth in the 21st century. But unlike dwindling oil stocks, the amount of data is only growing, and it’s reusable. So if you’re considering a data monetization program, keep these do’s and don’ts in mind and reuse your organization’s valuable data to generate …

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