The Downside of Data-Driven Decision Making

Data-Driven Decision Making often provides a perfect answer to the “Wrong Question”.

Nowadays, it is hard to find any firm that does not put “Data-Driven Decisions Making” (DDDM in short) on the top of their strategy list. Companies have more data than ever, and their natural incentive is to find out how they can create value out of this data. However, according to the report¹ (survey of 190 executives across various industries …

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