The hidden cost of data quality issues on the return of ad spend

The Hidden Cost of Data Quality Issues on the Return of Ad Spend

Your data has a lot of things to say about which customers turned out to be money in the bank and which ones didn’t. Regardless of whether you work as a Lifecycle Marketing Manager in a B2B company where you optimize for driving free trials to paid customers or as a Data Scientist in a B2C eCommerce and optimize for getting first-time users to buy your product, …

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