The Marketing Reporting Gap

Why do marketers turn to spreadsheets and how to close this gap

Marketing is often the main use case for analytics. Most performance marketers are data-driven and -literate. They want to use data to optimize their campaigns and achieve their ROI targets.

However, self-service analytics is falling short. Especially for sophisticated and complex marketing teams running thousands of campaigns for various products across multiple markets and channels.

Let’s analyze the gap between expectation and …

analytics author business intelligence campaigns case data data-driven data science gap image marketers marketing marketing-analytics performance reporting roi self-service self-service analytics service spreadsheets targets