The New 3-Legged Stool of Sustainable Innovation: Data, AI, & Human Creativity

There’s a well-known saying among salespeople that goes, “Don’t sell the steak – sell the sizzle!” Coined in the mid-1930s by Elmer Wheeler, the point was to focus potential customers’ attention on the flashy features of a product; the “wow” factor. We’ve gotten an awful lot of sizzle from artificial intelligence (AI) recently, although much […]

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