The Non-Engineer’s Guide to Bad Data

Why your favorite dashboards break — and how to fix them.

Image courtesy of fizkes on Shutterstock, purchased for use with with Standard License.

According to a recent study by HFS, 75 percent of executives don’t trust their data. Here’s why and what data-reliant teams can do about it.

It’s 8:45 a.m. on a Monday morning — 15 minutes until you jump on a Zoom call with your Head of Marketing to discuss the performance of last …

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