The Paper: “A Deep Probabilistic Model for Customer Lifetime Value Prediction”

Web: https://towardsdatascience.com/the-paper-a-deep-probabilistic-model-for-customer-lifetime-value-prediction-eb5d61a83ecd?source=rss----7f60cf5620c9---4

A run through the paper’s neural network architecture and loss function

Contents

• About
• Paper Overview
• Deep Dive: Architecture - Output Layer
• Deep Dive: ZILN Loss
• Summary

About

Predicting a customer’s lifetime value (LTV) can be quite a challenging task. Wang, Liu and Miao propose using a neural network with a mixture loss to handle the intricacies of churn and lifetime value modelling of new customers.

In this blogpost we’ll take a look at their proposed solution and go through the …

customer-lifetime-value deep deep-dives deep learning model neural networks prediction probabilistic-models value