The Power of Click Probability Prediction

Where modern recommendation systems can nearly tell what you would like to watch or eat next, the engine that fuels such algorithms is what we are going to discuss in this article.

Imagine being able to anticipate which shopping item a user is most likely to buy, what food they are most likely to order, and which article will capture their attention next. Well, this is the actual power, which Click Probability Prediction (CPP) provides. At its core, CPP is …

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