The power of personalization: How RudderStack is transforming data warehousing | allainews.com

May 18, 2023, 9 p.m. | Brian Njuguna

Big Data – SiliconANGLE siliconangle.com

Since personalization drives 15 to 25% of revenue per customer, this concept continues to gain steam because it boosts satisfaction rates, market share and income growth, according to Eric Omwega (pictured), vice president of marketing and operations at RudderStack Inc. Using its Warehouse Native Customer Data Platform, RudderStack unlocks true personalization through a rich customer […]

The post The power of personalization: How RudderStack is transforming data warehousing appeared first on SiliconANGLE.

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