March 15, 2024, 4 p.m. | Margaux MacColl

The Information www.theinformation.com

A month ago, Greg Pilon, a 44-year-old visual effects artist on such films as “Deadpool 2,” thought he heard the tick-tock of a doomsday clock for his industry.


What set the gears in motion? His initial glimpse of Sora, OpenAI’s new text-to-video artificial intelligence tool, unveiled by CEO Sam Altman. In a 10-minute demo video, OpenAI showed the tool instantly spinning simple strings of words into realistic footage: a sweeping drone shot of the Amalfi Coast, a close-up of …

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