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The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful than AI

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Dec. 20, 2023, 6:40 p.m. | Jasmine Enberg (insider@insider.com)

Business Insider www.businessinsider.com

The creator economy is set to double in size in 2024. Smart brands are already recognizing the opportunities that creators present to connect with consumers

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