Think of search as the application platform, not just a feature

In 2000, Yahoo had pole position to win one of the biggest market opportunities of all time, as one of the early World Wide Web’s most popular and fastest-growing services. 

The internet was still relatively new (17 million websites, compared to today’s 1.6 billion) and companies like Yahoo were in a clumsily named category sometimes referred to as “starting pages” or “portals”—gateways to services like email, news, finance, and sports. Yahoo was running away with this traffic, …

analytics application feature platform search software development think