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This AI Company Releases Deepfakes Into the Wild. Can It Control Them?

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Aug. 9, 2023, 11 a.m. | Morgan Meaker

Business Latest www.wired.com

UK unicorn Synthesia offers clients a menu of digital avatars, from suited execs to Santa Claus. But it has struggled to stop them being used to spread misinformation.

artificial intelligence avatars business claus content moderation control deepfakes digital digital avatars disinformation misinformation releases santa synthesia them uncanny valley unicorn

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