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Three approaches to uncover user journey
Nov. 9, 2022, 8:26 a.m. | Ivy Liu
Towards Data Science - Medium towardsdatascience.com
Three Approaches to Uncover User Journeys
Gain a better understanding of the bigger picture by building a data system that generates powerful insights
Companies invest in data science only because it serves their critical paths — generating revenue or saving costs. Data science is unique in its ability to automatically uncover viable approaches by analyzing history. This ability supercharges customer acquisition, a key piece in the critical path. Companies can acquire customers much more efficiently by scaling up what has …
business strategy data analytics data science journey marketing-analytics notes-from-industry
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