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TikTok turns to generative AI to boost its ads business
May 22, 2024, 2 p.m. | Aisha Malik
TechCrunch techcrunch.com
TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos, and enhance current assets. The suite includes a new AI video generator called the “Symphony […]
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