Tim Cook brings Apple's GenAI plans into the light

Apple CEO Tim Cook turned speculation concerning his company’s future plans for generative AI into expectations, saying the company plans to announce new features before the end of 2024.

He confirmed that Apple is putting “tremendous amount of time and effort” into the effort, adding, “We're excited to share the details of our ongoing work in that space later this year.”

Winners and losers

This is great news for Apple users who have wondered when Apple will rise to the …

apple artificial intelligence ceo cook features future genai generative generative-ai ios light new features speculation the company tim cook