June 26, 2024, 10:03 a.m. | Matt Growcoot

PetaPixel petapixel.com

Toys "R" Us has dropped the first ever AI-generated brand video using OpenAI's Sora to tell the origin story of the company's mascot Geoffrey the Giraffe.


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aivideo brand commercial ever generated giraffe mascot openai openaisora sora story technology the company toys toysrus video

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