Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys 'R' Us toy store chain's origin story, the only thing we’ll have to fear is watching them.

Toys ‘R’ Us’s current owner WHP Global worked with the Emmy nominated creative agency Native …

artificial artificial intelligence arts & entertainment brand concerns consumer discretionary entertainment film hobbies & personal activities humans industries intelligence maker media movies openai professional services sora story text text-to-video toys video