Understanding Synthetic Control Methods

CAUSAL DATA SCIENCE

A detailed guide to one of the most popular causal inference techniques in the industry

It is now widely accepted that the gold standard technique to compute the causal effect of a treatment (a drug, ad, product, …) on an outcome of interest (a disease, firm revenue, customer satisfaction, …) is AB testing, a.k.a. randomized experiments. We randomly split a set of subjects (patients, users, customers, …) into a treatment and a …

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