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Universal Music Group partners with Endel for AI-generated wellness soundscapes
May 23, 2023, 6:39 p.m. | Will Shanklin
Engadget www.engadget.com
Universal Music Group (UMG) is partnering with Endel, an “AI sound wellness company” specializing in personalized algorithmic soundscapes, the companies announced today. The partnership aims to let UMG artists create machine-learning-generated sounds for activities like sleep, relaxation and focus. Endel previously partnered with synth-pop artist Grimes on a lullaby app.
The record label “will use Endel’s proprietary AI technology to enable UMG artists to create science-backed soundscapes,” the companies said. The soundscapes can contain new music and updated versions of …
More from www.engadget.com / Engadget
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