Unleashing the Power of AI in Paid Search Marketing: Insights from Industry Expert

In this contributed article, Amy McClain, Group Director, Performance Media at BCM, delves into the ways AI is transforming paid search marketing, from automating manual tasks and improving targeting capabilities to optimizing bidding strategies for better performance. She also highlights the benefits of AI-powered paid search marketing, including increased cost savings, enhanced conversion rates, and more efficient campaign management.

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