Untersuchung der Wirkung von Data Storytelling auf das Datenverstaendnis von Dashboard-Nutzern

With the increasing use of big data and business analytics, data storytelling has gained popularity as an effective means of communicating analytical insights to audiences to support decision making and improve business performance. However, there is little empirical evidence on the impact of data storytelling on data understanding. This study validates the concept of data storytelling as a construct in terms of its impact on users' data understanding. Based on empirical data analysis, the results of this study show that …

analytics big big data business business analytics cs.cy cs.lg dashboard data decision decision making evidence impact insights making performance storytelling support understanding