all AI news
Use Consistent And Up To Date Customer Profiles To Power Your Business With Segment Unify
Data Engineering Podcast www.dataengineeringpodcast.com
Summary
Every business has customers, and a critical element of success is understanding who they are and how they are using the companies products or services. The challenge is that most companies have a multitude of systems that contain fragments of the customer's interactions and stitching that together is complex and time consuming. Segment created the Unify product to reduce the burden of building a comprehensive view of customers and synchronizing it to all of the systems that need it. …
business cdp challenge companies consistent customer customer-data-platform customers interactions power products profiles services success summary systems understanding up to date