Using Data Science to Develop a Winning Business Strategy, Part 2

Combine analytics with Blue Ocean Strategy to generate new clients, increase profits, and create employee and customer loyalty

Part 2: Creating New Markets

(This paper was published previously in Open Data Science, on January 25, 2022, on https://opendatascience.com/using-data-science-to-develop-a-winning-business-strategy-part-2/.)

In the first part of this series, we began to examine the role data scientists can play when creating a great business strategy that makes competitors irrelevant. That role begins by creating a strategy canvas, …

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